My favourite sports campaign - '#GameBanayegaName'. - Onkar Karandikar

My favourite sports campaign - '#GameBanayegaName'.

In last few years, we have seen some truly brilliant sports campaigns on digital media and TV also. 

Fan engagement is an important aspect of it, but I think what's even more important is the inspirational thoughts and wisdom being conveyed to young fans through these campaigns.

That's why I loved this '#GameBanayegaName' campaign that was run before and during #VIVOIPL2019 by Star sports India.

Some really important things were told subtly through this campaign.

We see the huge glamour and big money these sports stars get, but what we don't see is the hours of hard work they put in to get to the top level.

IPL is a great platform for young aspiring cricketers to showcase their talent and share the field & dressing rooms with some of the best players in the world. It is an opportunity for them to learn more and more about the game. We have already seen that with examples of players like Yuzvendra Chahal and Jasprit Bumrah.

The message is clear- budding sports players need to focus on developing their game and believe in their own unique styles and techniques. The fame will follow automatically.

And who better to convey this message than likes of Virat Kohli, Rohit Sharma and MS Dhoni. All of them came from humble backgrounds and became the best players in the world.

As former Australian cricket captain Allan Border used to tell young players," You take care of runs and dollars will take care of themselves".

It is also an answer to the criticism that IPL gets. It shows that IPL is not only about glamour and fun; it also means sincerity towards the game itself.

- Onkar Karandikar